Question 1

Refer to Case Study Property 1 - 5 Church St

Draft a marketing plan for the property (reference the property appraisal report). In the plan include:

1. Target market for potential buyer or tenant
2. Marketing budget
3. Overview of service options for client.
4. Describe three appropriate marketing resources to meet the property needs.
5. Review the marketing resources and describe whether or not they meet the property needs. Ensure that you comment on any statutory or ethical requirements.

case study attached please answer all points and draft marketing plan

Case Studies Property 1 - 5 Church Street Mrs. HomesWatson is the current owner of 5 Church Street. Potentially she is wanting to sell to secure a place in a nearby retirement village. Time is of the essence as retirement units are in demand. Mrs. Smith has not been involved with a property transaction for at least 40 years and she has no family support. The property is in a sort after location, appealing to various type of buyers Features 1. California Bungalow with Leadlig ht windows. 2. 3 bedrooms 3. Sunroom 4. Family bathroom 5. Detached single lock up garage (asbestos fibro) 6. 200 squa re meters level block 2. Established gardens 8. Close to transport, 500 meters to the station 9. Large pond in back yard (approx. 600mm deep} Condition 1. Dated bathroom and kitchen evidence of mould on ceilings 2. Floorboards throughout need polishing 3. Carpet in the bedrooms worn and frayed 4. Wallpaper on bedroom and lounge room walls, outdated and peeling in places 5. Trees close to the house, tree roots ca using reoccurring issues as the block the sewerage pipes 6. Previous white ant activity, last treatment two years ago Other 1. Drainage easement runs parallel to back fence [left hand side of garage built over easement}. 2. Council rezoning now allows commercial development. Comparable properties 1. 15 Dixon St similar age and condition, no garage Sold for $640,000 2. 9 Usher Grove newer and better condition, garage under roof Listed for $250,000 on market 30 days 3. 55 Kings Road similar age but poor condition, garage unusable Listed for $520,000 on market more than 150 days 4. 12 Church Street built 10 years older but recently renovated sold $580,000 REINSW CPP41419 Assessment Property Marketing Cluster v2 November 2021 Page 21 Resource Bank Brochure FOR SALE 5 Church St $750,000 or best offer Family Favourite 5. 3 bedrooms 6 . Sunroom 7. Family bathroom 8. Detached single lock up garage (asbestos fibro) 9. 700 square meters level block 10. Established gardens 11. Close to transport, 500 meters to the station 12. Large pond in back yard (approx. 600mm deep) Cute cottage ready for the asute renovator to make their mark. May have development possibilities STCA Contact TP Realty for inspction 5643 9876 Window sign 5 Church St Great backyard - perfect for kids 1. 3 bedrooms 2 . Sunroom 3 . Family bathroom Book inspection today REINSW CPP41419 Assessment Property Marketing Cluster v2 November 2021 Page 22