Question: Question 1 Referring to the chapter on Consumer Behaviour, what marketing strategies would you use to help move consumers through stages two, three and four

Question 1

  • Referring to the chapter on Consumer Behaviour, what marketing strategies would you use to help move consumers through stages two, three and four of the Consumer Decision Process for a boardgame. Please note: this question relates to ALL boardgames; not just the one you created for Assessment Task 2? (minimum 700 words)
  • Which of Maslows 5 motives are relevant to the specific boardgame you created for Assessment Task 2 and why? Rank each motive that you identify from most relevant to least relevant and explain the reasons behind your answer (10 marks).

Question 2

Referring to the textbook chapter on either Digital or Social and Mobile Marketing (depending on which edition you are using) provide a Digital Marketing Strategy for the specific boardgame you created for Assessment Task 2 based on the 4E Framework for Social Media (Minimum 700 words)

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