QUESTION 1

Sales communications using SMS should use a ___________________.

		closing approach
		product approach
		direct approach
		teaser approach
		feature approach

QUESTION 2

Complete and coordinated lead campaigns feature lead generation and salesperson contact and follow-up.

True

False

QUESTION 3

Sales communications using SMS that sensationalize the message will find customer's belief the message is ___________________ and _________________.

		ineffective, offensive
		boring, offensive
		humorous, appealling
		ineffective, boring
		attentive, offensive

QUESTION 4

In the United States, it is illegal to send out a marketing e-mail without providing an opt-out link

True

False

QUESTION 5

The module states that an opt-out feature in a email can help avoid irritating the customer and can increase loyalty.

True

False

QUESTION 6

The Social Media Sales Revolution suggests that busy professionals can use _________ to help them manage multiple social media platforms to reduce the time that they use switching from site to site.

		Hootsuite
		Everypost
		Buffer
		A personal assistant
		Don't only have one or two accounts

QUESTION 7

Twellow is part of the Yellow Page system in phone directories.

True

False

QUESTION 8

The Social Media Sales Revolution acknowledges that Twitter allows you only a brief profile bio of ______________ characters to explain who you are.

		600
		260
		160
		60
		unlimited

QUESTION 9

According to the best practices, it is sufficient to simply generate a lead for the salespeople.

True

False

QUESTION 10

The article think before you tweet makes the point that if we blog or use Twitter or Facebook under our given names, the words we write are attributed to us, but are almost never misunderstood based on people's ability to make attributions.

True

False

due after 50 minutes