Question 1 satisfies wants by converting inputs into a finished product. O Idea marketing Form utility Marketing O Production era Question 2 A Starbucks on every corner is an example of form utility. time utility O place utility. O marketing utility 1 pts Question 3 When a customer's perception of a good or service delivers value above and beyond expectations, then that customer is loyal O satisfied O marketable behaving. Question 4 1 pts is dividing your marketing into groups of people which are similar to one another and different from everyone else. Market penetration O Market obsolescence O Market development Market segmentation Psychological influences of effect consumer behavior. age, gender and income motivation, attitudes and perceptions election, organization and interpretation O values, attitudes and customs Question 6 Data that is generally collected for the first time and is expensive is observation data secondary data O primary data survey data Question 7 dtv5A D Question 7 1 pts Scanner data captured at Wal-Mart is an example of O primary research O survey data O primary data research O observation research D Question 8 1 pts Companies employing are actively promoting the ecological benefits of their products. Ben and Jerry's would be an example. O global marketing O green marketing smart marketing O consumer marketing Question 9 1 pts CRM is the on-going process of acquiring, maintaining, and growing profitable customer relationships by delivering unmatched value. False O True Question 10 1 pts Cognitive dissonance is the feeling of buyer's remorse. Marketers use warranty programs and other incentives to lessen this feeling. True False