QUESTION 1

Short-tailed keywords differ from long-tailed keywords by:

		Nothing at all.
		Short-tailed keywords are less competitive.
		Long-tailed keywords get more hits.
		The number of keywords.
		Long-tailed keywords are dominated by large corporations.

0.1 points

QUESTION 2

The first year that mobile searches overtook desktop searches was:

		2016.
		2019.
		2017.
		2018.
		2014.

QUESTION 3

1. Retargeted advertisement services (choose all that apply):

		Include static remarketing, which uses non-animated banner ads only.
		Include dynamic remarketing which shows different advertisement designs.
		Allow your ads to follow previous visitors of your website to other websites.
		Use the 'burn pixel' JavaScript code snippet to stop following visitors.
		Are called 'remarketing' by Google.

0.1 points

QUESTION 4

1. Search engine advertisement (choose all that apply):

		Allows you to buy a spot on the SERPs.
		Shows only when your specified keywords are searched.
		Cannot be delivered at a specified time-of-day.
		Is unethical.
		Can deliver relevant traffic immediately.

QUESTION 5

Opt-in strategies include (choose all that apply):

		A double opt-in.
		A single opt-in with welcome email.
		A double opt-in with email.
		A single opt-in.
		A triple opt-in.

0.1 points

QUESTION 6

What are the possible causes of a lead spam-flagging your email? (Choose all that apply.)

		The lead had a bad day.
		Your content was too high quality.
		Your content was irrelevant to the lead.
		You used words like buy, free, save or earn in the subject line.
		You send too many emails.

QUESTION 7

Mail servers are rated with:

		An IP address.
		Random email addresses.
		A spamtrap to block spam.
		A sender score.
		A receiver rate from 0 (bad) to 100 (good).

0.1 points

QUESTION 8

Email has been massively misused and Kaspersky Labs reports that spam accounts for how much email?

		It is impossible to measure.
		Almost all.
		About half.
		About 90%.
		65% - 70+%.

QUESTION 9

1. Which of the following definitions are correct? (Choose all that apply.)

		Tags: pieces of code attached to parts of the page to give signs to robots.
		Natural / organic links: links that are not paid for.
		Anchor text: the text that is visible at the bottom of a page.
		SEO: optimizing your site for the search engine s natural results.
		Backlink: a link pointing from your site to elsewhere.

0.1 points

QUESTION 10

1. Which of the following definitions are correct? (Choose all that apply.)

		Alt text: text associated with images to tell robots what the image is about.
		Keyword density: the number of repeat keywords on a page.
		On-page: SEO factors on your website.
		Algorithm: the website's code used to decide how search engines are ranked.
		Off-page: SEO factors hidden from public view.