Question: Chapter 3 Evaluating Opportunities in the Changing Market Environment What are the variables that shape the environment of marketing strategy planning? Why company objectives are

Chapter 3 Evaluating Opportunities in the Changing Market Environment

  1. What are the variables that shape the environment of marketing strategy planning?

  1. Why company objectives are important in guiding marketing strategy planning.

  1. How the resources of a firm affect the search for opportunities.

  1. How the competitive situations affect strategy planning.

  1. How external environments can affect strategy planning.

  1. Understand how to screen and evaluate marketing strategy opportunities.

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