Question $1$

Six flags operates in an industry dominated by some other large theme park venues including Disney and Great Adventure. About $85\%$ of the industry revenue is generated by the $10$ largest companies and those firms don't change often. Thus, it is not fragmented like, for example, the plumbing industry where no one has a large share. There are also substitute forms of entertainment such as cruises and movie theaters and casinos.

One worrisome trend is declines in attendance fostered by industrial cutbacks and resulting job losses and a patron decisions not to attend Six Flags because it is considered a luxury by many.

In a PEST analysis of the external environment, we consider the general environment factors of $($P$)$ political$-$legal, $($E$)$ economic, $($S$)$ sociocultural and $($T$)$ technology, thus called PEST, per slide set $3.$

Question $1$ options:

A$)$

Political$-$Legal

B$)$

Sociocultural

C$)$

Economic and Sociocultural

D$)$

Technological

E$)$

Economic

F$)$

Sociocultural and Technology

Question $2$

Six flags operates in an industry where declines in disposable income due to industrial cutbacks have caused declines in attendance at all parks. In providing rides to patrons, Six Flags adheres to all govt. designated height and weight regulations for the states in which it operates though sometimes its manufacturers resist making needed changes.

In a specific environmental analysis of the external environment, we consider the specific factors of customer, competitor, suppliers, and regulation per slide set $3($Environments$,$ Environmental Change, and Corporate Culture$).$ In this description, which specific factor is clearly discussed?

Question $2$ options:

A$)$

Competitor

B$)$

Regulation

C$)$

Supplier

D$)$

Customer

E$)$

Customer and Supplier

F$)$

Regulation and Supplier

Question $3$

For Sig Flags amusement parks, the challenge is to keep the thrill, personal feeling of risk, and group interaction in place for all who attend the park. In the landscape, opportunities exist for the development of digital experiences. Six flags hopes a move in this direction will result in greater success for the park.

In a PEST analysis of the external environment, we consider the general environment factors of $($P$)$ political$-$legal, $($E$)$ economic, $($S$)$ sociocultural and $($T$)$ technology, thus called PEST, per slide set $3($Environments$,$ Environmental Change, and Corporate Culture$).$ Which PEST factor is clearly discussed?

Question $3$ options:

A$)$

Technology

B$)$

Political$-$Legal and Economic

C$)$

Sociocultural and Technology

D$)$

Sociocultural

E$)$

Economic

F$)$

Political$-$Legal

Question $4$

For Six Flags Amusement Park, manufacturers of the rides are far fewer in number than the parks who need the rides and they have not changed in more than $20$ years. Rides are important. A ride with empty seats is not of much value. Given that Six Flags is a seasonal business; the need to get new rides in place can involve a lot of logistics issues and pressure on manufacturers often in foreign countries.

In a specific environmental analysis of the external environment, we consider the specific factors of customer, competitor, suppliers, and regulation per slide set $3($Environments$,$ Environmental Change, and Corporate Culture$)$ and the video discussion of it$.$

In the description, which specific factor is clearly discussed?

Question $4$ options:

A$)$

Regulation

B$)$

Supplier

C$)$

Customer

D$)$

Regulation and Customer

E$)$

Competitor

Question $5$

You have decided to change Six Flags internal environment, so customers see a more professional organization that cares about customers. There are four areas: symbols, stories, traditions, physical environment per slide set $3($Environments$,$ Environmental Change, and Corporate Culture$)$ and the video discussion of it$.$

Currently, employees dress casually with no uniform which can sometimes negatively impacts the views of patrons regarding employee professionalism.

In the description, which internal factor is clearly discussed?

Question $5$ options:

A$)$

Symbol

B$)$

Story

C$)$

Tradition

D$)$

Physical Environment

E$)$

Story and Tradition

F$)$

Symbol and Physical Environment