Question: Six flags operates in an industry dominated by some other large theme park venues including Disney and Great Adventure. About 85% of the industry revenue

  1. Six flags operates in an industry dominated by some other large theme park venues including Disney and Great Adventure. About 85% of the industry revenue is generated by the 10 largest companies and those firms dont change often. Thus, it is not fragmented like, for example, the plumbing industry where no one has a large share. It is common for larger venues to change pricing and to have special attractions to increase attendance and to seek to take attendance and share away from Six Flags parks. There are also substitute forms of entertainment such as cruises and movie theaters and casinos. Gasoline prices have continued to rise. Theme park demand varies substantially with disposable income much as vacations to resorts and hotels vary. As disposable income goes down, attendance drops. Disposable income often changes from one year to the next, sometimes trending up; sometimes trending down. In a PEST analysis of the external environment, we consider the general environment factors of (P) political-legal, (E) economic, (S) sociocultural and (T) technology, thus called PEST, per slide set 3 (Environments, Environmental Change, and Corporate Culture) and the video discussion of it.

    In the description, which PEST factors is clearly discussed?

    A.

    Technology

    B.

    Political-Legal and Economic

    C.

    Sociocultural and Technology

    D.

    Political-Legal

    E.

    Economic and Sociocultural

    F.

    Economic

    G.

    Sociocultural

  2. Six flags operates in an industry dominated by some other large theme park venues including Disney and Great Adventure. About 85% of the industry revenue is generated by the 10 largest companies and those firms dont change often. Thus, it is not fragmented like, for example, the plumbing industry where no one has a large share. It is common for larger venues to change pricing and to have special attractions to increase attendance and to seek to take attendance and share away from Six Flags parks. There are also substitute forms of entertainment such as cruises and movie theaters and casinos. Gasoline prices have continued to rise. Theme park demand varies substantially with disposable income much as vacations to resorts and hotels vary. As disposable income goes down, attendance drops. Disposable income often changes from one year to the next, sometimes trending up; sometimes trending down. In a specific environmental analysis of the external environment, we consider the specific factors of customer, competitor, suppliers, and regulation per slide set 3 (Environments, Environmental Change, and Corporate Culture) and the video discussion of it.

    In the description, which specific factor is clearly discussed?

    A.

    Supplier

    B.

    Regulation

    C.

    Customer and Supplier

    D.

    Regulation and Customer

    E.

    Competitor

    F.

    Customer

  3. For Sig Flags amusement parks, digital entertainment software and hardware (as distinct from actual rides like a roller coaster) is now everywhere and constantly changing. As a result, there is increasing pressure to offer more simulations or reality type experiences. There is a benefit to this move in that such rides use less land and software can be changed to change the attraction. The challenge is to keep the thrill, personal feeling of risk, and group interaction in place. Also, the U.S. population is aging causing some fundamental changes in the age mix of visitors to parks and the older generation tends to like thrill less and leisurely activities more. Like many such changes, its impact can be felt each year in a modest way but noticeable way; after 5-10 years, its impact is clearer. In a PEST analysis of the external environment, we consider the general environment factors of (P) political-legal, (E) economic, (S) sociocultural and (T) technology, thus called PEST, per slide set 3 (Environments, Environmental Change, and Corporate Culture) and the video discussion of it. In the description, which PEST factor is clearly discussed?

    A.

    Economic

    B.

    Technology

    C.

    Political-Legal and Economic

    D.

    Sociocultural and Technology

    E.

    Economic and Sociocultural

    F.

    Political-Legal

    G.

    Sociocultural

  4. For Six Flags Amusement Park, manufacturers of the rides are far fewer in number than the parks who need the rides and they have not changed in more than 20 years. Rides are important though their design is impacted by changing customer views. A ride with empty seats is not of much value. Given that Six Flags is a seasonal business; the need to get new rides in place can involve a lot of logistics issues and pressure. Younger patrons who go to Six Flags and other theme parks want water rides and each year pressure for more thrilling rides. Thrill seekers, a bigger piece of Six Flags mix of patrons (40%) than is true for other parks such as Disney, constantly want exciting rides. For example, vampirism is now a hot item. Bite the neck rides with simulations and the feel of fangs going in are one idea at Six Flags, but by next year, this group could want the feel of being slashed in a slasher movie or torn apart by a werewolf. These changing needs affect where this sizable percentage of patrons goes each year.

    In a specific environmental analysis of the external environment, we consider the specific factors of customer, competitor, suppliers, and regulation per slide set 3 (Environments, Environmental Change, and Corporate Culture) and the video discussion of it. In the description, which specific factor is clearly discussed?

    A.

    Regulation

    B.

    Customer and Supplier

    C.

    Regulation and Customer

    D.

    Competitor

    E.

    Customer

    F.

    Supplier

  5. You have decided to change Six Flags internal environment, so customers see a more professional organization that cares about customers. There are four areas: symbols, stories, traditions, physical environment per slide set 3 (Environments, Environmental Change, and Corporate Culture) and the video discussion of it. Currently, employees dress casually with no uniform. Employees often gather together at lunch where they talk much of what leads to success at Six Flags, but sometimes come back late to their post. In the description, which internal factor is clearly discussed?

    A.

    Story

    B.

    Story and Tradition

    C.

    Symbol and Tradition

    D.

    Tradition

    E.

    Symbol and Physical Environment

    F.

    Physical Environment

    G.

    Symbol

this is the only information i recieved, im sorry. is there any way you can help I must turn in now. topic is environmental analysis.

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