QUESTION $1$

Strategic Management $-$ Overview $(10$ marks$)$

Rossouw et$.$ al defines a vision as a shirt, concise, and inspiring statement of what the organisation intends to become and to achieve at some point in the future, it is often stated in competitive terms.

$1\mathrm{.}1$ In your own understanding, discuss the importance of a vision statement $(10)$

QUESTION $2$ Swots Analysis $(20$marks$)$

A Swot analysis involve asking, what our strengths and weaknesses? what are our opportunities? what are our threats. Amanda Lang

$2\mathrm{.}1$ Identify any company of your choice $(3)$

$2\mathrm{.}2$ Give a brief history of the company $(5)$

$2\mathrm{.}3$ In detail, discuss the SWOTS of the above company, and provide relevant examples. $(12)$

QUESTION $3$ Selection of strategies $(20$ marks$)$

The BCG matric helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis.