QUESTION 1

Strategy is defined best as:

		A unique value proposition supported by a complex supply chain
		A unique value proposition supported by synergies in operations
		A unique value proposition supported by aggressive marketing
		A unique value proposition supported by sound financial decisions

QUESTION 2

Shareholder returns are primarily derived from

		Growth in share value and dividend payments
		dividend payments only
		Growth in the share value only
		Growth in company profits

QUESTION 3

Amazon.com is a great example of a company that has consistently delivered:

		Above average return on investment
		Above average share value appreciation
		Spectacular profit growth
		Profits year over year

QUESTION 4

Strategy formulation and execution is ultimately a service to:

		Customers
		Shareholders
		Employees
		Government regulators

QUESTION 5

Apple's core competency lies in its capabilities and technologies that deliver enhanced user experience and service.

True

False

QUESTION 6

Boeing with it's 787 program initially tried to use a Build to Print strategy to ensure quality and timeliness in the delivery of the first customer orders.

True

False