Question 1

The case describes many challenges that Better World Books faces in scaling up their business in the competitive environment. In your opinion which of the following describes the great challenges that BWB faces?

Group of answer choices

Limited opportunity for global expansion

Being able to win people's mind as "socially and environmentally responsible company"

Growing competition

Growing ebook market

Question 2

Please provide your rationale.

Question 3

Think about how BWB differentiate its product and services to create a strategic competitive advantage. Because of BWB's social and environmental mission, the firm has narrower margins than its purely for-profit competitors. This implies they either need to compete based on volume or find ways to increase their margins through differentiated products and services. Which features should BWB choose to differentiate?

Group of answer choices

Product features (selection, quality, etc.)

Customer service

Customization

Offering complementary goods

Question 4

Please describe your recommendation based on your selected option.