Question: Question 1 . The Cox Supplier Relationship Model is based on two theories the Transaction - based theory ( TBT ) and the Resource -

Question 1. The Cox Supplier Relationship Model is based on two theories the Transaction-based theory (TBT) and the Resource-based theory (RBT). Using the model, analyse the elements of the RBT - corporate architecture, innovation, and reputation - to demonstrate its contribution to Caterpillar Inc. (CAT) and Barloworld Equipments competitive advantage within the industrial equipment and services industry, particularly in the context of their operations in southern Africa. (3 marks)

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