Question: Question 1 The foundation of a solid reputation exists when an organization's identity and its image are aligned. Charles Fombrun, New York University Professor Emeritus,

Question 1 "The foundation of a solid reputation exists when an organization's identity and its image are aligned. Charles Fombrun, New York University Professor Emeritus, and author of the book Reputation, says that "in companies where reputation is valued, managers take great points to build, sustain and defend that reputation" Charles J. Fombrun, Reputation: Realizing Value from the Corporate Image (Boston: Harvard Business School Press, 1996), pg 5-6. (a) Explain the differences between Image and Identity. (10 marks) (b) Discuss the theories on how to build a solid reputation of a corporation? (15 marks) [Total: 25 Marks)

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