Question 1:- The four forces in five forces model consists of

a) Threat of new entrants, barraging power of buyers, bargaining power of suppliers, and threat of substitute products.

b) Existing competitors, barraging power of buyers, bargaining power of suppliers, and threat of substitute products.

c) Threat of new entrants, purchasing power of buyers, bargaining power of suppliers, and threat of substitute products

d) Threat of new entrants, purchasing power of buyers, bargaining power of suppliers and complimentary products.

Question 2:- The most important drawback of cost-plus pricing is it ignores

a) Customer and competitive side

b) Customer response

c) Company objectives

d) Perceived value

Question 3:- Skimming strategy is appropriate when the

a) Product is differentiated and there is not threat of competition

b) Product is prone to scale effects

c) Customers are sensitive to price

d) Product is new to the market