Question: Table 3.CS2 shows ten sample customers purchase results and their exposures to various online and offline ads. Based only on data shown in this table,

Table 3.CS2 shows ten sample customers purchase results and their exposures to various online and offline ads. Based only on data shown in this table, which particular advertising campaign (via a particular channel, from the list of 10 channel choices) seems to have led Customer 130464 (shown as ID 130464 in the first column) to purchase from the company? Why do you think so? You will need to examine the purchasing and media exposure patterns shown in the entire table to come up the best answer

Estimated GRPs (100=1 ad exposure ) Figure 3.CS. 2

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