QUESTION $1$

The marketer has several objectives to consider before communicating with the market. Why does the marketer want to communicate with the target market? What do they wish to achieve with the communications? Explain the five marketing communications objectives. $[5\backslash$times $2=10]$

QUESTION $2$

Explain how the operations management function should contribute to the marketing mix of a business. $[5\backslash$times $2=10]$

QUESTION $3$

$$Specifications$$ are the most frequently used methods of describing quality to a supplier. Explain any five basic requirements of a $$specification$.[5\backslash$times $2=10]$

QUESTION $4$

Explain the five main types of budgets used in a business organisation. $[5\backslash$times $2=10]$

QUESTION $5$

Advertising is the main method of recruiting a person for an organisation. Before the HR manager advertises a position, what objectives should be set for the advertising campaign?