QUESTION 1 - The Marketing Process [30 MARKS] Please send reference links for the answer, thank you for helping me.

The marketing process involves various steps, which you must understand so as to get the attention

of your target market. When the marketing process is applied and understood thoroughly, it can bring

in valuable income and profit for your organisation.

With regard to the new product, for which you must formulate a market plan, discuss these areas,

which are under step 1 of the marketing process:

Your customers' needs, wants and demands;

The product's market offerings (could be an actual product, service or experience); and

The value or satisfaction this particular product will give to your customers.

The exchanges and relationships; and

Your markets.

Discuss each of these areas, with a particular focus on the product and how it will benefit consumers.

Give examples of how this will be achieved and the way you will highlight it in your plan.