Question: Question 1 The perception as a process involves three stages, namely selection, organization, and interpretation, which involves the aspect of stereotyping. In reference to the

Question 1

The perception as a process involves three stages, namely selection, organization, and interpretation, which involves the aspect of stereotyping. In reference to the above case, the subway advertising in trying to volley a stream of sensory input to individuals who perceive them to make an image about the brand being communicated. As a marketing manager of a multinational brand (please choose any brand currently operating in Malaysia), write a report explaining the complete perceptual process in context of subway/ train station billboard advertising. Illustrate your answer by describing the relative importance of the understanding the perceptual process in billboard advertising of your chosen brand. (40 marks)

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