Question: QUESTION 1 The preferred digital costing method by marketers is: A. cost per click. B. cost per action. C. cost per impression. D. cost per
QUESTION 1
The preferred digital costing method by marketers is:
| A. | cost per click. | |
| B. | cost per action. | |
| C. | cost per impression. | |
| D. | cost per Mille. |
QUESTION 2
Inbound marketing involves which of the following?
| A. | Driving the individual to the organization's website and engaging them with the facility | |
| B. | Driving external customers to selected individuals who have been internally educated regarding selected programs | |
| C. | Marketing the organization to the internal stakeholders, who then market externally | |
| D. | Marketing the organization to internal employees for morale |
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