Question: Question 1 The purchasing function in corporate business is a team effort. Critically discuss the buying decision process that a courier company goes through before

Question 1

The purchasing function in corporate business is a team effort. Critically discuss the buying decision process that a courier company goes through before purchasing a replacement van.

Question 2

The later entrants to the banking industry can stay ahead of competition by continually redefining their marketing effort. Using a new bank of your choice, discuss its innovative differentiation strategies with reference to product/service, personnel, and channel strategies.

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