Question: QUESTION 3 (20 Marks) The purchasing function in corporate business is a team effort. Critically discuss the buying decision process that a courier company goes

QUESTION 3 (20 Marks) The purchasing function in corporate business is a team effort. Critically discuss the buying decision process that a courier company goes through before purchasing a replacement van.

QUESTION 4 (20 Marks) The later entrants to the banking industry can stay ahead of competition by continually redefining their marketing effort. Using a new bank of your choice, discuss its innovative differentiation strategies with reference to product/service, personnel, and channel strategies.

QUESTION 5 (20 Marks) Direct marketing, according to Kotler and Keller (2012:557), is the use of consumer-direct (CD) channels to reach and deliver goods and services to customers without using marketing middlemen. Identify and Critically discuss the current channels used in South Africa and point out how consumer benefits from direct marketing.

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