QUESTION 1. The world is always evolving, growing, and adapting to our every need and desire. The way we buy and sell products and services differs greatly depending on whether we are business owners or consumers. There is a market for everything, and existing markets have grown in size, making it increasingly difficult for businesses to capture the attention of their desired target market. Online marketing or traditional marketing which should be using for current marketing practices in capturing customer demand? (10 marks) QUESTION 2. Marketing communications (marcom) refers to the messages and media that marketers use to communicate with their target markets. There are various example of marcom for instance traditional advertising, direct marketing, social marketing, presentations, and sponsorships. As a marketer how would you trace the customer journey by using AIDA Model on identifying cognitive stages an individual goes through during the buying process for a product and services in your organization