QUESTION 1. The world is always evolving, growing, and adapting to our every need and desire. The way we buy and sell products and services differs greatly depending on whether we are business owners or consumers. There is a market for everything, and existing markets have grown in size, making it increasingly difficult for businesses to capture the attention of their desired target market. Online marketing or traditional marketing which should be using for current marketing practices in capturing customer demand? (10 marks) QUESTION 2. Marketing communications (marcom) refers to the messages and media that marketers use to communicate with their target markets. There are various example of marcom for instance traditional advertising, direct marketing, social marketing. presentations, and sponsorships. As a marketer how would you trace the customer joumey by using AIDA Model on identifying cognitive stages an individual goes through during the buying process for a product and services in your organization? (10 marks) QUE STION 3. COVID-19 started as a health orisis, which quickly evolved into a global economic crisis at a speed and magnitude we have not seen in our lifetime. The ripple effects are still unfolding on a globsl scale and it is unlikely that the true impact of this pandemic can be measured until the situationstabilizes. Butonce we comeout of this challenging and uncertsin time. how will we recover? Will we go backto business as ususl, or will we see enduring changes st the individual, organizational and govem ment levels? Investigate the effects of COVID-19 on consumer behaviour and the implications of this disuption for marketing strategies and policies. (10 marks)