Question \#1 - There were many important developments in the 1970s that set the stage for advertising in the Reagan era. Which of these developments are likely to have the most enduring effects on advertising practice in the future? Question \#2 - Which of the market segmentation strategies discussed in this chapter are likely to be most effective for business-to-business marketing? Why would some techniques that are highly successful in targeting consumer markets, such as lifestyle segmentation, be less effective