Question: Question 1. To understand customer needs and offer please explain 5 PRODUCT LEVELS of brand SILKYGIRL COSMETIC. product Level 1- core benefit 2- basic product
Question 1.
To understand customer needs and offer please explain 5 PRODUCT LEVELS of brand SILKYGIRL COSMETIC.
product Level
1- core benefit
2- basic product
3- expected product
4- augmented product
5- potential product
Question 2
provide examples of each IMC (integrated marketing communication) for brand SILKYGIRL COSMETIC.
- Direct marketing
- sales promotion
- publicity/public relations
- personal selling
thank you so much
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