QUESTION 1

Traditional marketing research methods (surveys, focus groups, interviews, etc.) are best suited to identify which type of customer needs?

		Kano needs
		delight needs
		stated needs
		shifting needs
		unstated needs

QUESTION 2:

Procter & Gamble outsources research and development so they can focus on the organization's ____________, which enhance perceived customer benefits, apply to a wide variety of markets, are difficult to imitate, and are sources of competitive advantage.

		market-sensing processes
		core competencies
		infrastructure
		outbound logistics
		fulfillment management processes

QUESTION 3:

With __________ pricing, a variable rate is used for each customer, often based on a product's or a service's demand.

		A la carte
		Market-based
		Product-based
		Dynamic