Question: QUESTION 1 True or False? Prime-time television costs have risen dramatically in recent years. QUESTION 2 True or False? Hospitals are increasingly using their database

QUESTION 1

True or False? Prime-time television costs have risen dramatically in recent years.

QUESTION 2

True or False? Hospitals are increasingly using their database marketing sophistication with their selectivity in direct marketing, which is one of the most targeted media available.

QUESTION 3

True or False? Cost per click is the one digital media costing approach that is not performance based.

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