Question: Question 1. Using the brand personality give examples (brands) for each and provide a brief explanation for each of the brands to justify your choice.
Question 1. Using the brand personality give examples (brands) for each and provide a brief explanation for each of the brands to justify your choice.
Its significant for marketers to decide the most effective reinforcement schedule to use. Marketers must decide about the effort and resources to put in and when to reward their consumers when they respond. Several schedules are possible to choose one schedule for each of the products and briefly explain your answer for each.
- Coffee sold a coffee shop or cafe
- Clothes shalwar kameez of any brand
- Lucky draw- at a superstore
Slot machines at arcade games center or amusement park.
Question 2:
You have been put in charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform a comparison on different attributes of the product against its competitors.
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| Attributes | Importance | Proton-SAGA | Honda - CITY | Toyota - Yaris |
| Comfort |
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| Value for money |
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| Styling |
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| Road-Safety |
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| Drive |
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| Engine |
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| Durability |
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| Maintenance |
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Also, explain how you can utilize this data to change consumers attitudes towards the brand?
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