Question: Question 1 - What are attitudes and what four functions do they serve? Question 2 - Think about a television ad or print ad where

Question 1 - What are attitudes and what four functions do they serve?

Question 2 - Think about a television ad or print ad where humour has been used. Why do you think it has worked or did not work? Think about few cautions that the advertisers should take into consideration when using humour appeal in their advertisement?

Question 3 - How affective-based attitudes and cognitive-based attitudes are influenced?

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