Question: QUESTION 1 What is the basic customer need provided by ZipCar? O a. car sharing O b.mobility O c. transportation O d. environmental responsibility e.

QUESTION 1 What is the basic customer need provided by ZipCar? O a. car sharing O b.mobility O c. transportation O d. environmental responsibility e. b, c and d are the basic needs provided by ZipCar QUESTION 2 What is the key marketing situation faced by ZipCar? O a. Partnering with AARP O b. Hiring additional ambassadors O c. Developing new campus event O d. Determining the effectiveness of their campus campaigns O e. Creating messages that potential customers trust

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