Question $1.$ What is the most effective market analysis method you have used?

Answer $1.$ It depends on the product and market at hand. One of the most common methods I use is reviewing investment lists. In a factory, it is decided where and what to invest for the long term. Obtaining these investment lists and focusing on filling a gap here is one of the main methods I use. At the same time, it is a useful way to follow the incentive lists given by the government of the Republic of Turkey for production factories. Focusing on the sectors$,$ subjects and companies that receive the most incentives is useful both in convincing the customer and in budgeting. $($Major sources such as EIA Reports, Government Incentive Lists, ISO lists can be used when making these analyzes$).$

Answer $2.$ The main market analysis method I use is to understand the domain in which the project takes place. Because if you successfully realize a project in a sector and fill a gap in that sector, other companies in that sector will be your potential customers. At the same time, since we are a company that has been serving the production sector for many years, it is useful to use algorithms that can analyze our data from previous years and show trends.

Participating in sector$-$based fairs, conducting interviews with the leading people in the sector in a focused manner and getting their opinions will be effective for making projects in the right areas and spending time.

Since such projects require a budget, following and filtering the investments of the sector and companies to be focused on in these projects is also one of the useful analysis methods.

I generally think that customer interviews and surveys are the most effective methods of market analysis. Customer interviews allow us to interact directly with customers and help us better understand their needs, preferences and expectations. Surveys, on the other hand, allow us to reach a large audience and help us obtain quantitative data.

Question $2$: How do you monitor the adoption of technological products?

Answer $1.$ Regular weekly or monthly meetings, feedback from users and customers, senior management during the adoption process. If any monitoring tool is available in the project, the time users spend on this product. Data such as whether the KPIs determined at the beginning of the project regarding the use of the technological product are achieved allow me to monitor the adoption process.

Answer $2.$ Monitoring the adoption process of technological products covers the process from the launch of the product to the adoption of the product by users. Collecting and evaluating user feedback, monitoring and analyzing user behavior are important steps in managing this process. We collect feedback from target customers by conducting pilot programs or beta tests and use this feedback to improve the product. We also monitor users' behavior during the use of the product and determine which features are most preferred. We regularly evaluate this information and continuously improve the product. In this way, we take the necessary steps to ensure that users adopt the product and increase its use.

Answer $3.$ The process of adoption of a new technological product in factories involves factors such as production efficiency, quality control, automation and cost effectiveness. We work closely with factories to assess how the product will be used in the factory environment, its integration with existing systems and its operational impact. Before introducing a new technological product to the market, we conduct pilot projects and beta tests. These tests allow us to evaluate how the product performs in real$-$world conditions and gather customer feedback. As the product adoption process continues, we continuously monitor feedback and evaluate improvement opportunities to enhance our product. This way, we can respond quickly to customer feedback and market demands.

Can you analyze the above answers to the market analysis methods used in the adoption process of technological products, taking into account the questions asked?