QUESTION 1

1. When choosing between a direct and indirect channel, which of the following represents the major trade-offs brands should consider?

   		Brand Strategy vs. strategy speed
   		Brand control vs. speed to market
   		Brand direction vs. speedy incentives
   		Strategic direction vs. strategic incentive

QUESTION 2

1. According to Professor Miller, Home Sales Parties are targeted towards women because women tend to be...

   		more interested in shopping at home than men.
   		more social than men.
   		more serious than men.
   		more willing to spend money than men.

QUESTION 3

1. Since Black Cypress (our local fancy pants restaurant in downtown Pullman) is an upscale restaurant they are likely to design their restaurant as follows...

   		With brown, dark blue, or purple and slow moving symphonic or crooner music to entice folks to stay and order more.
   		With brown, dark blue, or purple and hip, fast paced music to get people to drink fancy martinis.
   		With red, yellow, or pink and hip, fast paced music to bring in a younger crowd.
   		With red, yellow, or pink and slow moving symphonic or crooner music to get people to sit and order relatively quickly so they can get another group in to order.

QUESTION 4

1. Which analysis method should I use if the distribution of the frequency of my dependent variable (the variable I am interested in) looks like this...

   		Negative Binomial Regression
   		Regression
   		A T-Test
   		Logistic Regression

QUESTION 5

1. What is the most important aspect of planning and conducting a useful experiment?

   		Effective Stimuli
   		Causality
   		Good Questions
   		Random Assignment