QUESTION 1

1. When optimizing, you might you want to change your creative to see if ___________.
2. another version will perform better
3. you can reduce your click-through rate
4. you can reduce your targeting options

QUESTION 2

1. True or False.A low CTR is a good indication that your ad copy and/or imagery is resonating with your target audience.
2. True
3. False

QUESTION 3

1. True or False.When you first launch a campaign, you should begin making changes to your campaign in the first few days.
2. True
3. False

QUESTION 4

1. What metric tracks how many times your ad is shown?
2. Conversion rate
3. Cost per conversion
4. Click-through rate
5. Impressions

QUESTION 5

1. When optimizing your campaign, If you have a low click-through rate, you could try ___________. Select all that apply.
2. targeting a narrower audience
3. changing some of your keywords
4. creating more ads

QUESTION 6

1. It's crucial to use metrics in A/B testing so you can__________.
2. measure what effect your changes had to your campaign
3. increase your bid to attract more potential customers
4. calculate your KPI

QUESTION 7

1. Impressions, clicks, click-through rate, cost per click are all examples of:
2. Traffic-related metrics
3. ROI-related metrics
4. Conversion-related metrics