Question: Generalised marketing knowledge about buying behaviour patterns can explain how retailers compete. True False Question 3 4 ( 2 points ) A brand is a
Generalised marketing knowledge about buying behaviour patterns can explain how retailers compete.
True
False
Question points
A brand is a set of associations linked to a product or service
True
False
Question points
Listen
People talk about brands more online than face to face to each other.
True
False
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