QUESTION 1 Which statement is CORRECT about image, identity and reputation? A good reputation results from the alignment of image and identify. A good reputation is the same as a good image. O A good reputation is attained simply by creating a new identity. A good reputation is the same as a good identity QUESTION 2 The key Shannon-Weaver Model of Communication elements are: O Sender-Decode-Message-Encode-Receiver-Feedback Sender-Decode-Message-Decode-Receiver-Feedback O Sender-Encode-Message-Decode-Receiver-Feedback Message-Encode-Sender-Receiver-Decode-Feedback QUESTION 3 The Shannon-Weaver Model tells us that when the message sent does not equal the message received, it is due to: Uneducated Receivers O Noise Misinformation in the media Lack of writing skills QUESTION 4 The Shannon-Weaver Model of Communication reminds professional communicators that: The RECEIVER has the responsibility for encoding messages from the SENDER. The RECEIVER has the responsibility for monitoring, messaging. outreach, engagement and tracking The SOURCE has responsibility for communication monitoring, messaging, outreach, engagement and tracking. FEEDBACK is not an important part of the Shannon-Weaver Model of Communication QUESTION 5 What is NOT true about strategic communication It is planned using RPIE It is communication aligned with an organization's overall strategy It is works to enhance strategic positioning It is measured by counting outputs. QUESTION 6 What is missing from the following objective: To increase awareness of the client's community support program among graduating high school seniors in Florida by June 2021. No primary public is included It is not measurable Only one state is mentioned Awareness is not a communication verb QUESTION 7 What is missing from the following objective: To increase recall by 20% of the client's key message among socially engaged mothers in New Jersey. No primary public is included It is not measurable It is not time bound Recall is not a communication verb QUESTION 8 What is missing from the following objective: To increase sales by 5% of the client's product among educated parents in the north east. No primary public is included It is not measurable It is not time bound Increasing sales is not a communication verb QUESTION 9 Which of the following is NOT a requirement of a communication objective: Must be an infinitive phrase Must include a secondary audience/public/market Must be measurable Must be time bound QUESTION 10 Which of the following is a Business Goal? To increase recall of the organization's brand message among children by 596 by the end of the year. To engage 30% more theatre-goers in the client's summer series social content in the next seven months. To increase media coverage of the client's leadership by 17% in one year. To increase ticket sales and season-memberships 596 over last year's levels