Question: Question 1 While players can enjoy the game Puma and the Land of Games for free, they can enhance their experience using Robux in-game currency

Question 1

While players can enjoy the game Puma and the Land of Games for free, they can enhance their experience using Robux in-game currency to speed up the gaming progress, obtain special ability, or upgrade their avatars.

Players can purchase the Robux currency as needed in the game website or mobile application. Alternatively, they can also purchase the Roblox Premium subscription, where they earn specified amount of Robux per month. The Roblox Premium subscription has 3 options: $4.99 per month, $9.99 per month, and $19.99 per month. The Robux earned every month for the subscription are 450, 1000, and 2200, respectively. For the non-subscribing players, the same amount of money can buy slightly less Robux.

Please identify and explain four (4) product mix pricing strategies that marketers can use. (8 points)
Please identify and explain four (4) strategies that can be used by companies to adjust their basic

prices. (8 points)
Which product mix pricing strategies and price adjustment strategies are suitable for Roblox? Please give explanation to support your answer. (4 points)

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