please do not write on paper and do not copy past from google

Case Study: Puma and the Land of Games Source: "PUMA and the Land of Games": New Virtual Place on Roblox for PUMA Fans to Connect and Compete Financial Post PUMA in partnership with Wonder Works studio launches a vibrant and immersive sports-based experience on Roblox, a global online platform connecting millions of people through shared experiences. PUMA and the Land of Games experience features Roblox newest Layered Clothing technology, where players can customize their characters with hyperrealistic clothing that fits any avatar body type to wear PUMA from head to toe. As they explore the experience, fans will unlock new zones and additional PUMA sportswear pieces. "PUMA and the Land of Games" offers the global Roblox community to bring out their inner athlete through sports mini games and training activities like lifting weights and track running. This immersive experience gives an insight into what it is like to sign with the PUMA brand as an athlete. "We're excited to bring an engaging and fun sports experience to the Roblox community," said Adam Petrick, PUMA's Chief Brand Officer. "The new Layered Clothing technology allows players to express their creativity and style, enabling our brand to create greater synergies between the physical and digital world." The three minigames that will be launched are Endless Runner, Football Rush and Dodgeball Showdown. In Endless Runner, competitors will do their best to avoid obstacles to try to remain on the track before the 'beast' gets to them. In Football Rush fans will utilize different power ups as they try to score as many goals as they can. And in Dodgeball Showdown, players will showcase their dodging and throwing abilities in a simulation of the classic playground game. With a fun-first focus "PUMA and the Land of Games" aims to deliver a compelling gameplay that promotes both - ambition and creativity. Questions: Question 1 (20 points) While players can enjoy the game "Puma and the Land of Games" for free, they can enhance their experience using Robux in-game currency to speed up the gaming progress, obtain special ability, or upgrade their avatars. Passes Plus 10 Energy 0400 Buy 2x Puma Coins 1200 Buy 2x Familiar Exp 800 Buy 2x Exp 800 Buy 2x Energy Reg... 400 Buy Players can purchase the Robux currency as needed in the game website or mobile application. Alternatively, they can also purchase the Roblox Premium subscription, where they earn specified amount of Robux per month. The Roblox Premium subscription has 3 options: $4.99 per month, $9.99 per month, and $19.99 per month. The Robux earned every month for the subscription are 450, 1000, and 2200, respectively. For the non-subscribing players, the same amount of money can buy slightly less Robux. $4.99 $9.99 $19.99 Buy Robux 400 800 1,700 Subscribe and get more! 450/month 1,000/month 2,200/month a. Please identify and explain four (4) product mix pricing strategies that marketers can use. (8 points) b. Please identify and explain four (4) strategies that can be used by companies to adjust their basic prices. (8 points) c. Which product mix pricing strategies and price adjustment strategies are suitable for Roblox? Please give explanation to support your answer. (4 points)