Question 1

Why is it important to get on-going feedback from customers about their level of satisfaction with a business?

Question 2

What, in your opinion, is the difference between an on-line and off-line environment?

Question 3

Why, in your opinion, is it important to get feedback from clients in both an off-line and on-line environment?

Question 4

Who are four (different from Q3.1) people/positions involved in marketing?

Question 5

What is meant by the term "Performance Gaps"?

Question 6

What are four examples of why performance gaps may occur?

Question 7

state two ways that you could correct any performance gaps.

Question 8

What are three aspects of marketing activities that should be recorded to ascertain if they are successful?

Question 9

state two examples of evaluating marketing activities to determine effectiveness.

Question 10

state three methods that could be used to evaluate business performance.

Question 11

list five of the steps involved in the development of a strategic marketing plan.

Question 12

How do you think that budget restrictions will impact on marketing plans?

Question 13

What are four roles, and list their responsibilities, who are involved in the marketing effort.

Question 14

Consider a product or company that you know well. What is the difference between how is that product or company is marketed in the Awareness stage, to how that is marketed in the Loyalty stage?

Question 15

What is meant by the term, "Channel of Distribution"?

Question 16

What are two ways that you could use to analyse costs?

Question 17

What the five different methods of customer service?

Question 18

Describe the level of service you would expect when buying a coffee from a new caf. What would you expect people to say and do?

Question 19

In the five steps of determining the marketing mix of an organisation, state which step you believe is the most important, and then justify your answer in approximately

Question 20

What is meant by the term "Ethical marketing strategy"?

Question 21

What are the three benefits of marketing objectives?

Question 22

Ilist three people/positions who should be involved in the consultation of the marketing objectives and explain each briefly

Question 23

what are three considerations that must be taken into account so that marketing is culturally appropriate? and explain each briefly

Question 24

what are four ways that you could improve ways of marketing performance? and explain each briefly

Question 25

What are the seven steps that are needed to identify the customer base and target market?

Question 26

Briefly explain the industry trends.

Question 27

What are the different industry trends that can benefit the business in the future?

Question 28

What are two other examples of Business analysis?

Question 29

What are three examples of marketing activities that a business could run to achieve their marketing goals?