Question: QUESTION 1 You have been tasked to develop a retail strategy for your community as a retail specialist with the ability to adapt the retail

QUESTION 1 You have been tasked to develop a retail strategy for your community as a retail specialist with the ability to adapt the retail concepts to your local environment: a. Describe the characteristics of your community and state how you will segment that market (4 marks) b. Examine three (3) criteria to justify your segmentation (6 Marks) c. Develop a retail format using five retail mix to target the market and discuss how you would use the mix in achieving your objective (10 Marks)

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