Question: You have been tasked to develop a retail strategy for your community as a retail specialist with the ability to adapt the retail concepts to

You have been tasked to develop a retail strategy for your community as a retail specialist with the ability to adapt the retail concepts to your local environment: a. Describe the characteristic of your community and explain the type of segmentation you would use to segment the market appropriately. 8 Marks b. Develop a retail format targeting the market and discuss how you would use the mix in achieving your objective. 8 Marks c. Explain four (4) ways to develop a long term sustainable competitive advantage. 4 Marks

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