QUESTION 1:

Your manager knows you are a recent MARK316 Social Marketing graduate. She is deciding whether to make a project brief to compete for a lucrative New Zealand Government grant for a social marketing campaign. She meets with you to ask you to prepare information to help her with this decision. She needs to know what key factors contribute to an effective social marketing campaign in general and what risks exist for social marketing campaigns. At the end of her meeting with you she asks you "What else should I know about ensuring an effective social marketing campaign?"

You must write the answer for your manager drawing on TWO (2) guest lectures from your MARK316 work course , specifically focussing on social marketing campaigns. You need to consider the specific New Zealand context in your answer. This should not be an essay but information that your manager can use to help make her decision.