Question 1.0:

Does the current or proposed statement meet the 5-out-of-5 test? If not, prepare a new statement.

Question 1.1:

Evaluate the extent that the proposed mission statement for Ford meets the 10 characteristics and includes the 9 components presented in the chapter.

Current vision statement: People working together as a lean, global enterprise to make lives better through automobile and mobility leadership.

Proposed Vision Statement: To be the global automobile industry through innovations in automotive transportation and services to customers, employees, and the environment.

Key vision statement characteristics:

1. Clear: reveals types of industry

2. Futuristic: reveals what the firm strive to become

3. Concise: one sentence in length

4. Unique: reveals the firm's competitive advantage

5. Inspiring: motivates the readers to support the firm.

Mission statement Components

1. Customers

2. Product or services

3. Markets

4. Technology

5. Survival, growth, and profitability

6. Philosophy

7. Distinctive competence

8. Public image

9. Employees

Evaluate Ford's Vision for the Future and Mission for the Present Headquartered in Dearborn, Michigan, Ford is the second- largest U.S. automobile maker, behind General Motors, and the fifth-largest automobile maker globally. Ford is considering changing its vision and mission because of electric vehicles gaining such rapid prominence worldwide. The company foresees a day soon across the United States where you pull up at any gas station and either gas up or plug in to get charged up. Ford is behind nearly all automakers in electric product offerings and is losing ground. This gas up or plug in scenario already exists in some parts of the world. Ford's survival going forward may hinge on an assessment of the company's vision and mission statements