Question: QUESTION 10 Resources should be common, imitable, and subsitutable for firms to achieve a competitive advantage. True False QUESTION 11 Standardization increases variation in firm

QUESTION 10 Resources should be common, imitable,
QUESTION 10 Resources should be common, imitable, and subsitutable for firms to achieve a competitive advantage. True False QUESTION 11 Standardization increases variation in firm processes True False QUESTION 12 Selling for the wrong price and to the wrong target market are reasons why some new products fail. True False

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