Question 11 (1 point) Listen A newspaper article revealed that hazardous wastes buried in an on-site landfill at a paper manufacturer were leaking into the local water supply. Even though the company quickly stopped the leak and paid for an additional water purification system for the town, it still received some very negative publicity. This exposed a weakness in what part of the firm's promotional mix? A) personal selling B) direct response OC) advertising OD) public relations Question 12 (1 point) 4) Listen The process of breaking down a larger market of consumers into groups with similar needs and characteristics is known as: OA) selecting segmentation descriptors O B) market segmentation OC) target marketing OD) Market positioning Question 13 (1 point) 40 Listen What must be created in business marketing? OA) reciprocal arrangements O B) involved self-interest mixed with mutual benefit OC) trust D) competitive barriers Question 14 (1 point) 40Listen According to Ansoff's strategic opportunity matrix, which of the following is a diversification strategy? OA) Selling new products to a new market B) Selling new products to the current market OC) Selling existing products to a new market D) Selling existing products to the current market