Question 11 (1 point) Public Relations is a process involving: Question 11 options: None of the above Aspects not covered in marketing campaign Television, Radio, Print Media Digital media All of the above Question 12 (1 point) Which of the following is NOT an element of Public Relations? Question 12 options: Setting up education Fund for unprivileged children in Africa Sponsoring high-performing employees' vocation Conducting Focus groups Sponsoring Trade Shows Question 13 (1 point) Public Relations should foster an open, two-way communication and mutual understanding, while complying that NOT only the behavior of target audience must change but the organization should also evolve in the process Question 13 options: True False Question 14 (1 point) Public Relations' professionals act only in the self-interest of the employer without due regard to honesty, integrity, and organizational transparency Question 14 options: True False Question 15 (1 point) To be successful, the following skills must present in a PR professional: Question 15 options: Research, Negotiation, Creativity Written and interpersonal communication Be interactive & problem-solver Only B&C Public Relations is a series of actions, changes, or functions that bring about a result. That's why, PR professionals are often referred to as: Question 16 options: Linking Agents Boundary Spanners Marketing Gurus Only A&C Only B&C Question 17 (1 point) In an attempt to unfold PR process, RACE Acronym mentions which of the following activities: Question 17 options: None of the above Research, Action, Communication, Employee Feedback Conducting Focus group. Communication, Valuation, Re-evaluation Research, planning, implementation, measuring outcome Question 18 (1 point) Public Relations consists of 6 steps, divided into two level. Level 1 includes: Question 18 options: Planning Only A&C Only A & B Research & Analysis All of the above Journalistic Approach Question 19 (1 point) Which of the following is NOT a component of a public relation? Question 19 options: Working with Mass Media Distributing Messages Only highlighting Public Issues All of the above are components