Question: Question 11 (2 points) In class we discussed qualitative and quantitative market research. Which of the following are examples of qualitative market research? (Select all

Question 11 (2 points) In class we discussed qualitative and quantitative market research. Which of the following are examples of qualitative market research? (Select all answers which apply.) A focus group. Analyzing data from the company's data vault. Reading books about the market in a library. A phone survey. Going into someone's home and having them show you where they use your product while discussing what they use it for. Question 12 (2 points) Market research must deliver "actionable results". Regardless of research type, which of the following is the best description of research delivering "actionable results"? Survey results telling you the average age of your customers. O A written focus group report with extensive literal quotes from participants. Research which tells you information you can use to decide which actions to take, and how to take them, in order to drive maximum profit. Literal answers to questions the CEO of your company demanded that you ask possible customers. These are collated into 10 tables and put into an appendix Label ang of a board presentation

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