Question 13 (2 points) In class we discussed secondary and primary research. Of the following research projects, which describe primary research? All options may be useful. But only some of the options are primary research. Conduct individual interviews with people who are not aware of your product in order to find out which features and benefits are most interesting to them. Going through the research your company has collected over the past 5 years hoping to find information you can use. Executing an online survey among your customers in order to learn why they chose to purchase your products rather than other options like purchase a competitive product or solve their problem a different way. Searching the internet for comments in social media about your product. Going to the library and reading research magazines (like the Journal of Advertising Research) to find out what other companies have learned. Question 14 (2 points) Secondary market research is generally less valuable than primary market research. Which of the following IS NOT a reason why this is true. When you oversee new market research, you know the assumptions which went into the research and know how to interpret the data effectively. Market conditions may change more rapidly than the expect. So if the research is not fresh there is a chance it will not accurately rect the market. Secondary market research is always cheaper because the research is already done. Market researchers of earlier research might have omitted information critical to the questions you need to answer. Question 15 (2 points) When we talk about Focus Groups, what is the typical size of each group? 06-12 2-5 O 10-25 25-50