QUESTION 11

1. Branding contributes to inelastic demand when it comes to pricing of a strong branded product.

   True

   False

1.5 points

QUESTION 12

1. To the consumer, value is a function of price versus _____________.

1.5 points

QUESTION 13

1. If you don't want to compete strictly on the basis of price, you would work to ____________________ your product or service.

   	a.	promote
   	b.	create value for
   	c.	position
   	d.	differentiate

1.5 points

QUESTION 14

1. What is normally the best source of leads for a sales organization?

   	a.	advertising
   	b.	social media, especially LinkedIn
   	c.	trade shows
   	d.	referrals

1.5 points

QUESTION 15

1. In discussing the key motivators for managing salespeople, we learned that this one is most predictive of higher level success in an organization.

   	a.	power
   	b.	social status
   	c.	recognition
   	d.	money

1.5 points

QUESTION 16

1. This form of trade protection involves charging the equivalent of an extra tax on goods coming into a country.

   	a.	tariff
   	b.	quota
   	c.	boycott
   	d.	embargo

1.5 points

QUESTION 17

1. This promotional tool has the heaviest spending level among consumer packaged goods marketers.

   	a.	social media
   	b.	trade sales promotions
   	c.	consumer sales promotions
   	d.	television

1.5 points

QUESTION 18

1. This advertising medium, a form of print media, has an older, better educated and more affluent audiience.

1.5 points

QUESTION 19

1. Sales Maximization is a sales-oriented pricing objective that ignores both ROI and competitive considerations.

   True

   False

1.5 points

QUESTION 20

1. This media scheduling technique is used for large jewelers, like Kay Jewelers, who advertise more heavily during certain holiday periods.

   	a.	continuous
   	b.	flighting
   	c.	pulsing
   	d.	promotional