Question 11

Consumers engage in external search when:

Select one:

a. they perceive they can obtain a preferred style.

b. they perceive they can obtain a lower price.

c. the perceived cost of search is less than the perceived value of the search.

d. the required information is available.

Clear my choice

Question 12

A group that stays longer in a restaurant because of the music has been influenced by the ___________________ characteristic of the situation.

Select one:

a. antecedent state

b. physical surroundings

c. social surroundings

d. temporal perspective

Clear my choice

Question13

You are given the following information:

Rank (1 = most important)

Cut-off Point

Price

1

4

Quality

2

4

Ease of Use

3

3

Which of the following computers would be chosen using the elimination-by-aspects decision rule?

Hewlett-Packard

Macintosh

IBM

Price

3

5

4

Quality

4

4

4

Ease of Use

3

2

3

Select one:

a. Hewlett-Packard

b. There's not enough information to decide.

c. IBM

d. Macintosh

Clear my choice

Question 14

Which of the following is not a characteristic of the consumer behaviour audit?

Select one:

a. It is no more than a checklist aimed at minimising the chance of overlooking a critical behavioural dimension.

b. It is a valuable tool when evaluating marketing strategies.

c. It allows a systematic review of all the important aspects of consumer behaviour when marketing deicions are made.

d. It guarantees a successful marketing strategy.

Clear my choice

Question 15

The five classes of situational influences are:

Select one:

a. physical surroundings, people, task definition, lighting and sound.

b. people, task definition, mood, temporal factors and antecedent states.

c. people, task definition, social surroundings, temporal factors and mood.

d. physical surroundings, social surroundings, temporal perspective, task definition and antecedent states.

Clear my choice

Question 16

A highly brand-loyal consumer generally purchases his/her favourite brand using:

Select one:

a. extended decision making.

b. limited decision making.

c. peripheral decision making.

d. habitual decision making.

Clear my choice

Question 17

Which of the following consumer influences is an internal influence?

Select one:

a. Culture and values.

b. Demographics, income and social class.

c. Reference groups and households.

d. Attitudes.

Clear my choice

Question 18

The durability of a sports coat represents:

Select one:

a. instrumental performance.

b. symbolic performance.

c. concrete performance.

d. aesthetic performance.

Clear my choice

Question 19

A brand in a product category characterised by extended decisions that is not in the evoked set requires a(n) ________________ strategy.

Select one:

a. disrupt

b. acceptance

c. maintenance

d. preference

Clear my choice

Question 20

Robert forgot to bring his wallet today and only found a $2 coin from his office desk. Robert ended up having a candy bar for lunch. What was the situational influence that drove Robert's decision?

Select one:

a. Antecedent states.

b. Physical surroundings.

c. Temporal perspectives.

d. Social surroundings.

Clear my choice