Question: Question 1.1 Develop a means-end chain for the Ford Ranger print advertisement. Use the table below to outline your answer. (6) Feautures (2) Benefits (2)

Question 1.1 Develop a means-end chain for the

Question

1.1 Develop a means-end chain for the Ford Ranger print advertisement. Use the table below to outline your answer. (6)

Feautures (2)	Benefits (2)	Values (2)
1.	1.	1.
2.	2.	2.

1.2 Advise whether the Ford Ranger advertisement was positioned on product attributes or product benefits and explain why. (2)

The following questions are based on the Ford Ranger advertisement below: ALL-NEW FORD RANGER SEX SSSSSS Adventure ready 2019 Ford Ranger hrings Built Ford Tough capability, innovation to America's midsize trucks AVAILABLE EARL BUILT FORD TOUGH Fully boud Mohstoneth steel frame monter and the bumpers Double when suspension, montube shochs Parool reprings Designed and tested to F-150 standards Anhanced driver assist and connectivity technologies ADVENTURE-READY Acable FX40f-Road Package Pero andersatile 23-uter Eonbloost enginn Class-exclusive 10-speed automatic transmission Available Terrain Management System and Trail Control BUILT Wide approach and departure angles, front and rear Steel front bash plate, underbody skid plates (4x4 only Bectronic shift-on-the-fly transfer case (

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